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A little about the company O Boticário!

In this post I will talk a little about O Boticário and how it came about. In the future I will also talk about their products, which you can find here in the store or ask for the catalog and order.

Rosa Santos

4/10/20251 min read

O Boticário is a Brazilian cosmetics and perfume company.

In 1977, the O Boticário Compounding Pharmacy was founded in Curitiba, Paraná. In 1980 the brand opened its first franchise and two years later opened its first factory. In 1985, the company opened its first store in Portugal and in 1987 it opened its thousandth unit.

Present in 15 countries, it has been developing products with technology, quality and sophistication for over 40 years — its portfolio has more than 850 perfumery, makeup and personal care items.

Committed to people and the planet, Boticário does not test on animals and invests in the continuous improvement of products and processes, to make them increasingly sustainable. In 2017, 2018 and 2019 it was considered the Most Loved Beauty Brand in Brazil

Currently, Grupo Boticário has more than 4 thousand physical stores in Brazil and in more than 50 countries, operating with the brands O Boticário, Eudora, Quem Disse, Berenice?, The Beauty Box, Vult, OUi Paris, Tô.que.tô, Dr. JONES, Truss and Au.Migos Pets, Beleza na Web, in addition to the licensed brands Australian Gold, Pampers, Nuxe and Bio-Oil. In addition to these, the Boticário Group also includes the Boticário Group Foundation and the Boticário Group Institute.

I represent Boticário as a reseller and for any product that you used from Boticario and that I don't have in the store, please send a contact email or send a message on Whatsapp to the number 0616931413.

Thank you for visiting the blog and the store. Happy shopping!